Contractor marketing is difficult especially in these economic hard times. Most contractors keep doing the same thing they have always done and expect better results. I know contractors that still rely on a single yellow page ad, paying thousands for advertising that just does not bring in the business that it did years ago.
Some contractors are willing to pay for leads when they could easily have the same leads call them directly, increasing the total profit for each job. A small ad, that cost hundreds, might bring in the wrong leads and the contractor wastes time and money qualifing the leads or worst yet takes the time to meet and provide estimates that don't payoff.
Todays contractors need to understand that the same marketing methods that once worked no longer will bring in the same amount of business. Todays construction leads come from the internet. Research has proved that the internet is by far the first choice for searching for products and services. What most contractors don't realize is that a professional website, one that is built with true search engine optimization techniques, is very affordable and can easily attract new clients for a local area.
Contractor referrals are great, but to grow a construction company a website is the one media that can offer potential clients with informative information about a business, specialities, show actual projects, and work for a contractor 24/7. Most contractors don't have time or want to spend the time to market, therefore they wait for the phone to ring and it just isn't the same as years gone by.
The answer is simple a contractor website establishes an online presence. It can set the contractor above the one's that don't have a website or can provide detailed information to show what makes a company different or the one to call. A website can easily target a demographic area for specific services and when someone in that area is searching they will find the contractors website.
The solution to build and growing the contractor business starts with a professional contractor website. Clients looking for your services will find you on the internet. You can build a brand, build trust, become the contractor to call.